We are a woman-owned, LGBTQIA+-inclusive, Toronto-based social media agency specialising in social strategy and content production. Rooted in a people-first approach, we foster diversity and inclusion, unifying our team around a common love for digital marketing and social media.
As a female-founded company deeply ingrained in Toronto’s culture, we blend modern efficiency with cutting-edge expertise. Forget one-size-fits-all; we offer you a tailored strategy designed for today’s and tomorrow’s digital landscape.
Beyond Likes and Shares
Committed to Continuous Learning
Meet the Team: Global Experts in Digital Strategy
Our remote work culture allows us to collaborate with social media professionals from different parts of the world. As a woman-founded and woman-lead company, Serotina is committed to fostering a diverse, inclusive culture within the team, with employees from different nationalities working in different parts of the world, all connected for our love of digital marketing and social media regardless of colour, gender identity, sexual orientation, national origin, disability or age.
Services That Make an Impact
Social Media Strategy: Our action plans are straightforward, effective, and results-driven.
Platform Guidance: We’ll help you identify the right platforms that fit your brand’s unique needs.
Content Production: From initial ideas to stunning digital creations, we craft content that resonates with your audience.
Community Management: We monitor, engage, and enhance your online community to build lasting relationships and foster brand loyalty.
Real-Time Management & Analytics
Consistent Branding: We maintain your brand’s image and voice across platforms all day, every day.
Data-Driven Insights: Numbers tell stories. We decode those stories to continually refine your brand and business strategy.
Rapid Response Management: Stay ahead of the curve with our agile response team. We address real-time opportunities and challenges swiftly, ensuring your brand remains proactive and relevant.
Performance Tracking: Our comprehensive performance tracking tools monitor key metrics, providing you with actionable insights to optimise your social media campaigns continuously.
Multilingual Capabilities
Our team communicates effectively across English, French, and Spanish markets, enabling your brand to break linguistic barriers.
We ensure that your brand’s voice is consistent and impactful across different languages, adapting content to resonate with local cultures and preferences, which maximises engagement.
By tailoring your message for diverse linguistic audiences, we help build stronger connections and increase brand loyalty, making sure your communication is both inclusive and effective globally.
our core principles
Connection
Community
Conversion
Collaboration
Some of our work
“The team at Serotina is super friendly and knows their stuff when it comes to how to navigate the social space. They take the time to get to know you and what you’re looking for, then come up with an action plan. Their goal is to see you win, and they work collaboratively with you toward growth and success on social media. It was truly a collaborative effort of creativity! I love how the team at Serotina is open to ideas and feedback.”
Laura A. Barton
“You’ve truly captured our brand’s voice on every platform, and the visual appeal of the content is spot on! We’ve never seen such engagement on Instagram before!”
Rebecca Jones
“Over the past six months, my experience with Serotina has been exceptional. Their dedication to my brand’s success was evident in every strategy they implemented, especially when my own availability was limited. Nikki, especially, was a standout – her kindness, patience (a lot of patience!), and assistance made the journey effective and enjoyable. If you are seeking a company that truly wants you to flourish in the digital realm, Serotina is the way to go.”
Virginie Roy
“We really enjoyed working with Daphne’s team. They helped us strategize creatively with our brand assets on several social media platforms, build meaningful and current content that effectively communicated our mission and who we are as a brand. Our content showed an array of different editorial angles, from playful, whimsical, and product-driven to heavily branded that resonated with all kinds of audiences following Zazubean. They were very professional, and delivered content beyond my expectations, building awareness and traffic, while also catching the eye of our retail partners.”
Tiziana Lenna
“Serotina seamlessly works as an outsourced wing of our team and has been excellent. The attention to detail, forward thinking & expertise in all things social and digital marketing. Not to mention the ability to quickly execute on client deliverables & produce creatives. Most of all the mutual trust established is the foundation that allows us to perform at a higher level.”
Greg Baumken
Our Clients
Martha Stewart
FIJI Water
Laurentian Bank
olymel
Sun Life Financial
Lafleur
ParticiPaction
Beliv
Boutique Skin Envie
Unbound Merino
PINTYS
Canadian Wildlife Federation
Proud Diamond
Vibrant
Tru Earth
Zazubean
Deddy Bears
Wagepoint
Gelinas Dental Studio
