It’s probably not too presumptuous to assume that IGTV is your least-used social media marketing resource. While IGTV’s rise in popularity has been been rather stunted since its initial release last June, more and more brands are starting to realize the app feature’s potential – making it the perfect time for you to hop onto this content creation trend!
By now, you’ve probably at least played around with the idea of creating content for Instagram’s newest feature. Just like any other content curation process, planning and capturing exciting footage for IGTV is fun, but time consuming. Since you put so much effort into the content planning stage, you need to have reliable editing resources at your disposal to ensure your end product is top-notch!
Never fear! Here are the 3 free IGTV editing apps for beginners that will have you creating quality videos like a pro.
Apple iMovie
If you’ve ever owned a Mac, you’re probably familiar with this desktop video editing software. Apple has since turned iMovie into an easy-to-use app, compatible with iPhones. (Sorry, Android lovers!)
iMovie produces high-quality, clean-cut edits to your footage. It’s even able to fix up shaky camerawork, so don’t worry if you didn’t manage to capture the best raw video footage! iMovie has also been around for ages, and there’s a reason for it: this mobile editing software is super powerful, able to even edit 4K footage (compatible with IGTV). If you’re into effects, iMovie’s got you covered on that front as well. It offers slow-motion and fast-forward modes, filters, title and subtitles you can add, split-screen effects, and more!
GoPro Quik
When you hear “GoPro”, you probably think snowboarders or surfers with a camera capturing their latest adrenaline rush. While you surely can use GoPro Quik to edit footage of your wild action-packed adventures, this editing software is actually highly-recommended to create powerful, fluid videos.
It especially comes in handy when you have several clips that you’d like to mesh together. GoPro Quik has mastered the art of clip continuity, so your audience will never know just how many takes you had to go through to get your best pre-edit footage. Additional features include adding music soundtrack to your footage, transition effects between clips, and more.
This app is compatible with both iPhone and Android, so you can rest easy knowing you’ll create killer content no matter which device you have.
Videoshop
While the Videoshop app is lesser-known, it’s mighty in its power to create beautiful video edits for your IGTV channel. With its incredibly user-friendly interface, it’s the perfect editing app for amateur videographers who want to pass off their work as that of the pros.
The best part about this particular app? You can share directly to your social channels post-edit! Once you’ve finished editing your IGTV upload, just opt to send it to your Instagram channel and you’re golden, baby! Main features include animated titles, clip trimming capabilities, slow-motion or fast-forwarding options, editing the colour of your clips, and more.
So, while you likely haven’t heard of Videoshop yet, consider yourself now in the video editing loop. This app is compatible with both iPhone and Android users, so head to your app store ASAP!
Time to shoot that footage and create that content! Remember, even if you’re no IGTV pro yet, content creation is all about showcasing your individuality, experimenting with content, and having fun! No matter what you put out there, audiences will react positively to it so long as it’s true to your brand voice. Your followers follow and trust you for a reason, after all!
If you need a refresher on what IGTV is all about, check out our article here. We cover IGTV from all angles!
Happy filming! Xx
Michelle ✨
@serotinamedia
#KEEPSOCIAL
