So, you want to amp up your Instagram Stories game? We fully support it! However, maximizing your Stories views and engagement can be tricky if you don’t have the right tools and knowledge at your disposal. That’s where we step in.
Follow along to discover 4 Instagram Stories hacks that will help improve your Instagram Stories metrics!
1: Post Instagram Stories Frequently
One of the many benefits that Instagram Stories have over feed posts is the amount of times you can post daily. Instagram Stories is a great tool because it’s a way to connect with your followers several times per day, whereas posting to your feed is generally limited to once or twice daily.
According to a study, the sweet spot for daily Instagram Stories uploads sits between one to seven Stories. This is based on a metric called completion rate, which refers to the rate in which followers actively watch every Story that you post without exiting your story.
Make sure that you post at least a few times per day, and know that you can exceed the optimal seven-Stories target if you have enough awesome content to share. The more relevant, exciting content that you put out, the better!
2: Post Instagram Stories More Heavily at Specific Times
Think about your users: when are they most likely to check their social media accounts? If they’re watching when it’s most convenient, it’s probably before work, during the typical lunch hour, and in the evening following 5 PM.
While you should feel free to post whenever inspiration heavily strikes, make sure that you also push out content during these prime posting hours. That way, your account’s Stories will be pushed to the front of their Stories lineup and even if they missed a couple uploads you posted throughout the day, they’ll be able to catch up and view your Story in full after work!
3: Post Your Best Instagram Stories First
The first Stories that you post during the day are the most pivotal. This entices your followers into watching your entire upload because they were hooked from the get-go!
What kind of content would this be? An exciting brand announcement, sales info, asking interactive questions with the poll or Q&A stickers, and more! There are almost unlimited ways to style your content uniquely via Instagram Stories. You need to give your followers a reason to keep watching, and starting off with a bang is exactly the way to do that.
4: Analyze Your Instagram Stories’ Data
There is no better way to measure your own success than by analyzing your own Stories data. This means keeping track of your Instagram metrics, such as completion rate, reach and impressions, exit rates according to Story frame, Stories post timing, and Stories length.
We get it, this can seem daunting at first. However, it’s totally worth it! After a few months’ worth of data, you’ll have a proper idea of where you stand metrically and areas in which you can improve, as well as map out new goals for your Instagram reach.
Not sure how to analyze your Instagram metrics? We’ve got it all covered here!
At the end of the day, Instagram Stories is all about having fun with your brand voice and experimenting with content. It’s your daily chance to reinforce your brand messaging. After all, Instagram Stories is about telling a story!
That’s all for this week. Now get started on your storytelling!
Michelle ✨
@serotinamedia
#KEEPSOCIAL
