Okay, we don’t want you to panic, but… how is it already the end of December?! We’re having a hard time believing that the year is coming to an end so soon, but that being said – what a year it’s been! With 2019 just around the corner, we wanted to take some time to reminisce on all of the experiences that we’ve learned from throughout the last year as a team.
Girlboss Rally
Back in May, our Founder, Daphne, set out for the sunny land of L.A. to hit up the Girlboss Rally hosted by OG girlboss herself, Sophia Amoruso. Serotina officially left the Toronto-Montreal coop!
Besides being a mecca for inspiring and transcendent female entrepreneurs, the Girlboss experience itself was game changing. With speakers from Gwyneth Paltrow to Bozoma Saint John (Uber’s Chief Brand Officer), the key points of this conference really hit home and reinforced some of our longtime beliefs, like reinforcing the idea that failure is success in progress. *aha moment!!*
Serotina #TeamRetreat
Looking back at 2018, one of our favourite memories is hands-down our #TeamRetreat! As our entire team works remotely, this was the first time that some of us got to meet face-to-face, which was really exciting. There’s nothing like hanging out in person to get a sense of the team’s energy – video calls can come close, but can’t replace the real thing!
While our team retreat was a fun, social experience, it was also extremely productive and educational. We talked all things #KEEPSOCIAL, and dove into what social means to each of us individually. By drawing on each of our interpretations, we were able to expand the meaning of our branded hashtag and gain fresh perspectives on social media, branding, and marketing.
We bonded, we brainstormed, we #BulletproofCoffee’d. All in all, it was SUCH a successful and memorable weekend!
Sprout Social Summit
Every year, Sprout Social (the best social media management software company, hands down) invites their partners to a conference to discuss and learn all things social. Our social media manager, Ellie, was our lil’ explorer repping Serotina at the Sprout Social Summit this past October at the Chicago Art Institute (how cool, right?!).
Sitting among real pros and pioneers of social media management from all over the world, Ellie and attendees discussed the importance of human to human connection, which is what social is all about at its core. Other topics include undervalued audiences, and how the sales funnel has been inarguably replaced by 360º fly-wheel sales model.
Needless to say, we can’t wait for next year’s Sprout Social Summit!
A Brilliant Night
One of our other favourite annual events is A Brilliant Night. ABN is an event hosted in support of the Montreal Neurological Institute to raise awareness for brain cancer every November. Speaking very closely to our founder Daphne (whose academic background is in sciences), this event is very special to Serotina and we always do our best to raise as much as possible for the cause!
Thanks to the AMAZING contributors and attendees of A Brilliant Night, the foundation raised $1 million this year alone! We were so honoured to be part of such an important event.
These are just a few highlights of Serotina’s 2018, and we can’t wait to see what 2019 has in store for us! We have a feeling it’s gonna be the best year yet. Bring it on! 😉
Until next week!
Michelle ✨
@serotinamedia
#KEEPSOCIAL
