Hello friends, Omar here! Sr Brand Strategist at Serotina and Social Media veteran with over 10 years of experience in the content strategy business!
For this week’s blog, I want to share with you 5 quick creative ways to use carousel posts on IG, since they are probably one of the most adaptable content tools you can use to achieve your content objectives, improve your engagement levels and get your brand or product in front of as many users as possible.
1. Promote a range of options and tell your story!
Whenever you have a big launch coming, or an innovative update added to your existing brand, oftentimes you need more than just one image to tell a more comprehensive, cohesive – yet concise – story. Perhaps you want to show a series of brand new flavours, or a quick recipe. The best way to do this is to ensure your carousel answers the question: what do I want people to get from my content? This is where carousel posts come into play. They’re very good at allowing you to share a range of visual options with your audience allowing you to better showcase your brand in all its splendor.
2. Share a before and after
This is perfect for makeovers, home decor renovations, fitness reveals, grooming products, etc. Through carousel posts it’s become that much easier to deliver a strong #TransformationTuesday. Of course, before and after carousel posts have an added “push” from the iG algorithm that may recognize extra “engaging organic content” – which means your before and after carousel post may end up on the Explore page.
3. Provide personalized recommendations
In using Instagram carousel posts, you will find it is super easy to create content that can be hyper-targeted to very specific audiences, thus increasing your relevance and your engagement rate (%ER). For example, when posting a carousel for customers you can provide content for specific age groups, geo-locations and impact them with a variety of options to choose from.
4. Share your brand stories
Instagram carousel posts are a great way to also share more personal stories on your channel without generating “noise” on the rest of your feed. It can help you give your brand a more humanized feel and a day-to-day vibe that your audience will value. It might also strengthen the sense of community with your followers, promote your account’s growth, and provide your overall aesthetic with a warm feeling overall.
5. Showcase your user-generated content (UGC)
Lots of brands usually use carousel content in this way to give their followers a closer look at how other users are experiencing a certain brand or product and how they are styling the content they are creating. It is a great way to showcase customer reviews and positively “show off” success that in turn nurtures credibility and builds brand trust within your target audience. Remember, the only thing better than one review, are lots of customer reviews!
Not sure where to start? Start by downloading and trying some of the new design apps that can help you transform simple carousel posts into stunning, dynamic, jaw-dropping content like Mojo, Sparkpost or Instasize. And remember, always stay true to your brand identity and strive for the perfect balance between vulnerability, empathy, and recall at first glance. Happy creating, everyone!
– Omar Garcia
@serotinamedia
#KEEPSOCIAL
