When creating an Instagram profile, you were originally given the option to create either a Personal or Business account. But now Instagram has introduced a 3rd option: the Creator Account.
The Instagram Creator Account was introduced earlier this year for users that had over 10,000 followers, as the platform wanted to distinguish business owners from influencers. Instagram quietly rolled out the new account option, and it is now available to all users. If you have 10k followers and above, you can create an Instagram creator account, and access all the cool new features it offers.
In-depth growth data
When you have a Creator account, Instagram offers analytics that are slightly different than those offered to Business accounts. You can see not only follower growth, but a daily number of how many users unfollow or follow you. If you’re considered an influencer or social figure, this information is crucial to see how your growing audience feels about the content you’re posting.
Demographic data on your followers, including age and location, is also provided. This is beneficial for users to help them understand not only what content to post for a specific demographic, but also to see what demographics your content is attracting. All of this helps the “Creator” to be more mindful of content they’re posting, and how better to cater to their followers. All of this information is available on the “Creator Dashboard” – where all analytics can be viewed in one handy location.
Messaging from other users
We’ve all experienced receiving unwanted messages from unknown users (myself included). With a Creator account, all new messages are split into three categories:
- Messages you WANT to receive
- Messages that you do not want a notification for
- Messages from people that you do not follow
This helps the account holder to prioritize seeing messages they want to see, and gives less priorities to messages that they don’t care about as much. This allows the “Creator” to cater to business opportunities and messages from friends and family, before messages from unknown users.
Labelling your account
When you start a Business account on Instagram, you have the ability to label your account from a variety of industries such as: Personal Blog, Art, Food etc. With a Creator account, you can choose much more fun, personalized ways of labelling your account. For example, if you choose to be a, “Blonde Girl who Loves Puppies” that is how your account will be labelled!
Those are just some of the cool features included in the Creator account! Would you be up for making the switch? If you’re thinking of making the switch, here’s a link with more info on the Creator account!
Happy Instagraming!
Chrissie @chrysaphiakourlas
@serotinamedia
#KEEPSOCIAL
