No matter how much you may be killing it on Instagram, I’ll bet that you’re constantly brainstorming or searching for other ways to extend your reach. Getting a higher reach on your social media posts means connecting with a larger audience, and efficiently getting word out about you and your brand in an organic way.
You can always improve and experiment with the way you strategize for social; but with app algorithms experiencing regular updates and changes (ahem, Instagram), it’s more important than ever to stay on top of your social game.
Looking for new ways to get creative in boosting your reach? Read on for some helpful tricks!
Cross-Post Your Content
What better way to make sure your content is seen than by maximizing the platforms you post on? While this may seem obvious to some, cross-posting your content is a super easy way to get your brand and your work the recognition it deserves. A common practice is to post content on Instagram, and then immediately share the same post to your brand’s Facebook page. You can do this directly in the Instagram app right before posting it to your Insta. With the touch of a toggle button, your post can be shared to various platforms and possibly get double the reach!
Of course, you don’t have to stop at cross-posting to just Facebook. If you feel like your content would succeed on platforms like Twitter or Tumblr, you can go ahead and share your Instagram post to those channels as well.
A platform that few consider when sharing posts? Pinterest. This visual mood board platform is a perfect place to showcase your most beloved Instagram photos, particularly if you’re an e-commerce brand. Compile your brand’s best Instagram photos of your top products and bam! Yet another place for your future clients to discover your brand and your killer style.
Embed Your Feed On Your Site
Want your Instagram feed to be emphasized as one of your brand’s most prominent social media channels? Try embedding your feed directly on your website’s landing page. Having your latest Instagram photos showcased front and centre on your brand’s site will lead new clients to your social media, and let’s face it – chances are, they’ll only love you more once they get a look at your Instagram 😉
Afraid that it’ll make your site look too busy or too self-promotional? Check out Serotina’s simple and classy take on the embedded feed, featured at the bottom of our website:
Utilize Those Trending #Hashtags!
We already all know how important hashtags are in maximizing your post engagement and reach, but may we suggest experimenting with the top-trending hashtags along with your usual go-to’s? Keeping tabs on which hashtags are making it big in social can give you a massive advantage in achieving an escalated reach.
Not sure how to find trending hashtags? Check out this article for tools to crack the trending code!
Maintain Your IG Story Game
Instagram Stories is one of the most popular features on social media, so it comes as no surprise that maintaining a frequent posting schedule for Stories is key to attracting and keeping new followers. Keeping your Stories consistent proves that you’re a brand that’s seriously active on social media and are keen to provide your followers with awesome content on a regular basis.
When posting Stories, make sure to keep a uniform voice and aesthetic so that followers will be able to instantly recognize your brand when they’re doing their catch up on Story viewing!
Time to get out there and skyrocket your reach! We hope you guys enjoyed this post, and if you’re looking to learn more, read this!
Until next week xx
Michelle ✨
@serotinamedia
#KEEPSOCIAL
