As a business owner, you already know that it’s essential to procure an active Instagram account for your brand. While you (hopefully) already have your brand’s Instagram account established, there are always ways in which you can nourish your online presence to grow your follower count and generate further sales.
Today we’re going to discuss the difference between Instagram analytics and Instagram metrics so that you can make the most of your business!
Instagram analytics & metrics
There is so much more to Instagram business accounts than meets the eye. However, at the end of the day, it usually comes down to this simple question: do you know your basic Insta analytics and Insta metrics?
Analytics refers to methods used to understand how and why your Instagram account is performing as it is. In short, everything you need to know about your Instagram account performance can be tracked through your Insights. Insights is where account data regarding your activity, your content, and your audience is tracked.
Metrics are the performance stats of your account. Examples of metrics include follower growth, follower demographics, website clicks, and more.
So, which metrics should you focus on tracking?
Follower Growth
Follower growth is one of your most important metrics to keep tabs on. For one, it literally allows you to track how far you have come since day one in terms of audience. Remember the day you first launched your Instagram account for your business, and you saw that meager “0 followers” staring back at you? Keeping track of your follower growth will only encourage you to figure out what you’re doing right in terms of accumulating a following and how to keep on appealing to potential customers.
Demographics
Tying into follower growth, knowing the demographics of your audience is key in understanding your followers and how to go about connecting with them. From location to age to gender, knowing who is engaging with your brand may either prove that you catered to your original desired audience or allows you to restructure your business goals based on a demographic you perhaps didn’t anticipate your brand attracting.
IG to website clicks
Instagram is one of the biggest social media platforms for eCommerce, and is only growing in popularity. Particularly with the recent introduction of shoppable posts, Instagram is quickly becoming social media users’ favourite way to discover new brands and products.
Tracking the conversion of Instagram to website clicks is a great way to analyze the effectiveness of your Instagram CTAs (Calls-To-Action). The best way to do this is to keep tabs on your website clicks; if you’re getting more clicks than usual after posting a shoppable post or after changing the CTA in your Instagram bio, chances are that you’re on the right track!
Of course, these are only a few of the top metrics to keep in mind when growing your Instagram success. Want to learn more about how to track and analyze your metrics? Read more here.
Thanks for reading & remember to #KEEPSOCIAL!
Until next week xx
Michelle ✨
@serotinamedia
#KEEPSOCIAL
