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SMOKED BBQ Festival — 1.2M Views & 1,400% Reach Growth

SMOKED BBQ Festival — 1.2M Views & 1,400% Reach Growth

by | May 4, 2026

CHALLENGE As a first-year event with no existing digital audience, SMOKED needed to establish instant credibility and excitement in a crowded Toronto food festival landscape. The challenge was to balance clarity (event logistics, ticketing, schedule) with emotional...
Zensurance SS25 Influencer Campaign – 60% Lower CPC

Zensurance SS25 Influencer Campaign – 60% Lower CPC

by | Feb 24, 2026

OVERVIEW As Canada’s top business-insurance broker, Zensurance wanted to reach small business owners with content that felt genuine, trustworthy, and real. Serotina Media launched a multi-platform influencer campaign across Instagram, TikTok, and YouTube,...
Pinty’s Social Media Campaign – 640% More Video Views

Pinty’s Social Media Campaign – 640% More Video Views

by | Feb 19, 2026

OVERVIEW The ultimate finger-food brand, Pinty’s wanted to reinvent its social media voice – moving beyond traditional sports-aligned audiences to reach every Canadians’ table. Serotina Media developed a bilingual, trend-driven content strategy across Facebook,...