
CHALLENGE
In the fiercely competitive professional-grade skincare industry, Boutique Skin Envie aimed to not only capture new customers but also increase their sales conversions. They envisioned an enhanced content marketing plan, an amplified social media presence, effectively managed paid advertisements, proactive community engagement, and an optimized website and email outreach. Additionally, they wanted to roll out a loyalty program.
The overarching goal: heightened customer engagement, increased sales conversions, and a fortified online brand presence.
OUTCOME
Our strategic approach and content execution made a significant impact:
- Social Performance: On Meta, the ads achieved a stellar 7.5x ROAS, and on Google, a commendable 4.2x ROAS – a testament to our ads’ prowess in attracting relevant traffic and delivering positive ROI.
- Website Conversion: There was a marked uptick in the website’s conversion rate. Specifically, the value for Online Consultations increased by +140%, and the average cart value soared to $850 CAD.

approach
Facebook
& Instagram
Impressions
+710K
ROAS
7.04x
Clicks
+8.5k
Google
Ads
Impressions
+17.9M
ROAS
4.2x
Clicks
+225K
YTD Average ROI
+570%
WEBSITE
OPTIMIZATIONS
Website Conversion Rate
2.05%
Avg. Cart Value
+110%
Source:
META (2021, August). META Ads Manager Report. Meta Insights.
Google (2022, September). Google Ads Manager Report. Google Analytics.
Take Your Brand Beyond
Harness the power of data-driven strategies and tailored social content. Collaborate with us, and let’s craft your brand’s success story. Reach out and start your journey today.