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Boutique Skin Envie

Canada’s leading online professional-grade skincare and beauty retailer

Branding & Design | Community Management | Content Production | Paid Ads | Social Media Management | Website & Email
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CHALLENGE

In the fiercely competitive professional-grade skincare industry, Boutique Skin Envie aimed to not only capture new customers but also increase their sales conversions. They envisioned an enhanced content marketing plan, an amplified social media presence, effectively managed paid advertisements, proactive community engagement, and an optimized website and email outreach. Additionally, they wanted to roll out a loyalty program.

The overarching goal: heightened customer engagement, increased sales conversions, and a fortified online brand presence.

OUTCOME

Our strategic approach and content execution made a significant impact:

  • Social Performance: On Meta, the ads achieved a stellar 7.5x ROAS, and on Google, a commendable 4.2x ROAS – a testament to our ads’ prowess in attracting relevant traffic and delivering positive ROI.
  • Website Conversion: There was a marked uptick in the website’s conversion rate. Specifically, the value for Online Consultations increased by +140%, and the average cart value soared to $850 CAD.
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approach

Drawing from our expansive digital expertise, we devised and executed a holistic strategy.
Boutique Skin Envie - Serotina Media Inc - Case Study Icon

Digital Marketing Playbook

Our bespoke digital marketing strategy was focused on engaging Boutique Skin Envie's primary customer demographics. This incorporated in-depth market research, a meticulous competitor analysis, and the establishment of transparent goals, objectives, and KPIs to guide and measure the overall digital marketing efforts.

Social Media Content Production

Social Media Content Production

Our content blended skincare tips, educational content, product spotlights, customer testimonials, and brand campaigns, positioning Boutique Skin Envie as the go-to skincare authority and a source of knowledge.

Paid Ads Strategic Planning

Paid Ads Strategic Planning

Ad campaigns were rolled out on both Meta and Google, with keyword targeting, ongoing ad refinement, and meticulous performance monitoring, ensuring maximum ROAS and driving qualified traffic to the website.

Community Management

Community Management

Our hands-on engagement across social platforms involved timely responses to customer queries, bespoke product suggestions, and nurturing a growing and thriving brand community. This approach aimed to build trust, loyalty, and advocacy among customers.

Website & Email Optimization

Website & Email Optimization

We revamped the website and email campaigns to deliver a captivating user experience. This entailed captivating visuals, intuitive navigation, optimized integrations and targeted email campaigns.

Loyalty Program - “Glow Points”

Loyalty Program - “Glow Points”

This program was sculpted to reward customer interactions and foster repeat purchases. Unique rewards and personalized offers were curated to nurture brand loyalty and encourage customer retention.

Bilingual Outreach

Bilingual Outreach

Acknowledging the brand's diverse audience, all digital materials - spanning social media, ad creatives, website content, and emails - were made accessible in both English and French.

Facebook
& Instagram

Impressions

+710K

ROAS

7.04x

Clicks

+8.5k

Google
Ads

Impressions

+17.9M

ROAS

4.2x

Clicks

+225K

YTD Average ROI

+570%

WEBSITE
OPTIMIZATIONS

Website Conversion Rate

2.05%

Avg. Cart Value

+110%

Source:
META (2021, August). META Ads Manager Report. Meta Insights.
Google (2022, September). Google Ads Manager Report. Google Analytics.

Take Your Brand Beyond

Harness the power of data-driven strategies and tailored social content. Collaborate with us, and let’s craft your brand’s success story. Reach out and start your journey today.

Book a Free Strategy Call Now