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Serotina Media Inc - Logo

BOUTIQUE
SKIN ENVIE

Skin is forever, make it count.

Share Boutique Skin Envie’s professional knowledge of the industry as their unique value proposition. Then, optimize their website and social content strategies, and update their brand identity guidelines. This in turn will communicate BSE’s expertise as a leading online beauty retailer for professional-grade skincare products.

We established a customer acquisition strategy that allowed us to both maintain target customers throughout the different stages, as well as increase sales conversions within the digital space.

Our strategy led to the generation of brand loyalty, retaining existing customers and boosting recurring visits, as well as increasing BSE’s chances of being top-of-mind among prospective clients.

Objective

Share Boutique Skin Envie’s professional knowledge of the industry as their unique value proposition. Then, optimize their website and social content strategies, and update their brand identity guidelines. This in turn will communicate BSE’s expertise as a leading online beauty retailer for professional-grade skincare products.

Execution

We established a customer acquisition strategy that allowed us to both maintain target customers throughout the different stages, as well as increase sales conversions within the digital space.

Results

Our strategy led to the generation of brand loyalty, retaining existing customers and boosting recurring visits, as well as increasing BSE’s chances of being top-of-mind among prospective clients.

Serotina Media - Case Study - BSE

Brandbook
& Social Media Toolkit

Serotina Media - Case Study - BSE

Blog Automations via Mailchimp®

Serotina Media - Case Study - BSE

Virtual Consultation
Booking vis Calendly Pro®

Serotina Media - Case Study - BSE

Tidio
Shopify App®

Serotina Media - Case Study - BSE

Online Consultation Quiz


Serotina Media - Case Study - BSE

Loyalty Program (Glow Points)
via Smile.io Shopify® App

Serotina Media - Case Study - BSE

Brandbook, Digital Playbook
& Social Media Toolkit

Serotina Media - Case Study - BSE

Online Consultation Quiz

Serotina Media - Case Study - BSE

Tidio
Shopify App®

Serotina Media - Case Study - BSE

Virtual Consultation
Booking vis Calendly Pro®

Serotina Media - Case Study - BSE

Blog Automations
via Mailchimp®

Serotina Media - Case Study - BSE

Loyalty Program (Glow Points)
via Smile.io Shopify® App

Digital ads

Facebook/Instagram

Impressions

+500K

ROAS – Facebook and Instagram

7.04x

Clicks

+5900

ROAS

7.5x

Combined Annual Purchases

+6K

Google

Impressions

+9.1M

ROAS – Google

4.16x

Clicks

+160K

ROAS

4.9x

Avg. ROI vs. Previous Year

+620%

2020 Website Optimizations

Website Conversion Rate

+2.05%

Google | SEO · SEM

+56.15%

H1 · 2021

Facebook/Instagram

Impressions

+710K

Clicks

+8500

ROAS

7.04x

Combined 6-Month Purchases

+7,200

Google

Impressions

+17.9M

Clicks

+225K

ROAS

4.16x

YTD Average ROI

+570%