BOUTIQUE
SKIN ENVIE
Skin is forever, make it count.
Share Boutique Skin Envie’s professional knowledge of the industry as their unique value proposition. Then, optimize their website and social content strategies, and update their brand identity guidelines. This in turn will communicate BSE’s expertise as a leading online beauty retailer for professional-grade skincare products.
We established a customer acquisition strategy that allowed us to both maintain target customers throughout the different stages, as well as increase sales conversions within the digital space.
Our strategy led to the generation of brand loyalty, retaining existing customers and boosting recurring visits, as well as increasing BSE’s chances of being top-of-mind among prospective clients.
Objective
Share Boutique Skin Envie’s professional knowledge of the industry as their unique value proposition. Then, optimize their website and social content strategies, and update their brand identity guidelines. This in turn will communicate BSE’s expertise as a leading online beauty retailer for professional-grade skincare products.
Execution
We established a customer acquisition strategy that allowed us to both maintain target customers throughout the different stages, as well as increase sales conversions within the digital space.
Results
Our strategy led to the generation of brand loyalty, retaining existing customers and boosting recurring visits, as well as increasing BSE’s chances of being top-of-mind among prospective clients.
Brandbook
& Social Media Toolkit
Blog Automations
via Mailchimp®
Virtual Consultation
Booking vis Calendly Pro®
Tidio
Shopify App®
Online Consultation Quiz
Loyalty Program (Glow Points)
via Smile.io Shopify® App
Brandbook, Digital Playbook
& Social Media Toolkit
Online Consultation Quiz
Tidio
Shopify App®
Virtual Consultation
Booking vis Calendly Pro®
Blog Automations
via Mailchimp®
Loyalty Program (Glow Points)
via Smile.io Shopify® App
Digital ads
Facebook/Instagram
Impressions
+500K
ROAS – Facebook and Instagram
7.04x
Clicks
+5900
ROAS
7.5x
Combined Annual Purchases
+6K
Impressions
+9.1M
ROAS – Google
4.16x
Clicks
+160K
ROAS
4.9x
Avg. ROI vs. Previous Year
+620%
2020 Website Optimizations
Website Conversion Rate
+2.05%
Google | SEO · SEM
+56.15%
H1 · 2021
Facebook/Instagram
Impressions
+710K
Clicks
+8500
ROAS
7.04x
Combined 6-Month Purchases
+7,200
Impressions
+17.9M
Clicks
+225K
ROAS
4.16x
YTD Average ROI
