CHALLENGE
Navigating the highly competitive plush toy and collectibles market while maintaining a low cost-per-result. Our focus was to optimize geo-targeted retail creatives that emotionally resonated with both dedicated collectors and casual buyers—all while maximizing viral video potential.
Approach
We helped Deddy Bears build brand recognition through paid social campaigns that drive awareness and expand the fanbase to support global retail growth, in order to solidify the brand as the go-to for novel collectible plush toys that blend nostalgia with fun.
Viral Content Campaigns
Video-First Approach
Results
Several TikTok videos went viral, with multiple clips surpassing 2M+ views each—resulting in 22M+ total video views in just five months. The campaign significantly boosted brand awareness, audience engagement, and retailer sales, firmly establishing Deddy Bears as a trending collectible plush brand.
video views
22m+
impressions
25m+
audience growth
Followers
+78.6%
Source:
TIKTOK (2024, June – October). Organic TikTok Insights Report. Sprout Social Insights.
*In partnership with Playology
Take Your Brand Beyond
Maximize your brand’s potential with targeted social strategies and viral-worthy content that connects with your audience. Reach out today and let’s work together to create your next success story!
