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FLUENCE TRAINING PAID SOCIAL STRATEGY – 7.5% CLICK-THROUGH RATE

Leading the Charge in Psychedelic-Assisted Therapy Education

Content Production | Paid Ads | Social Media Management | Social Strategy
FluenceTraining - Challenge - Serotin Media Inc

CHALLENGE

As the conversation around psychedelic-assisted therapy grows louder, Fluence Training needs to amplify its voice on social media and assert its role as a trusted authority in the field among licensed mental health practitioners. They aspired not only to engage and grow their digital community but also to educate a diverse audience while establishing themselves as a trusted authority in the field.

Approach

Drawing from our expansive digital expertise, we devised and executed a holistic strategy.
Educational Content

Educational Content

We crafted a content plan centred on education about the benefits, research and ethical considerations of psychedelic-assisted therapy. Through articles, video snippets, and client testimonials, we endeavoured to provide value, foster discussions, and showcase the brand’s thought leadership, making the complex world of psychedelic-assisted therapy both understandable and relatable.

Platform-Specific Content

Platform-Specific Content

Recognizing the different demographics on various platforms, we tailored our content to resonate uniquely with each target audience. Instagram played host to visual narratives, while LinkedIn and Instagram sought to engage with professionals.

Targeted Paid Campaigns

Targeted Paid Campaigns

To maximize our efforts, we rolled out targeted ad campaigns. These were fine-tuned to cater to mental health professionals, researchers, and those intrigued by alternative therapeutic methods.

Results

Fluence’s voice echoed far and wide in just two months. A significant uptick in brand recognition was observed, especially among professionals, researchers, and individuals seeking depth in the field of psychedelic-assisted therapy education.

Performance Metrics:

  • 7.5% Click-Through Rate
  • Over 2,700 Website Visits
  • 36,000+ Impressions
  • 54.5% Top Impression Rate
FluenceTraining - Results - Serotina Media Inc

Take Your Brand Beyond

By entrusting us with their social media narrative, Fluence Training not only broadened their reach but also deepened their impact. If you’re seeking to elevate your brand’s digital presence and resonate authentically with your audience, let’s collaborate. Contact us today and set your brand on its path to greater recognition and influence.
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