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Gelinas Dental Studio

A modern practice in dentistry in Toronto

Content Production | Paid Ads | Social Media Management | Social Strategy
FluenceTraining - Challenge - Serotin Media Inc

CHALLENGE

Gelinas Dental Studio, a forward-thinking dental practice, sought to elevate its online presence and enhance patient engagement. Their goals were clear: implement a cohesive social media strategy, create compelling content that reflected their modern, patient-centered approach, and increase leads through targeted paid ads. The challenge was effectively communicating their brand’s values and services in a competitive industry while fostering meaningful interactions with current and potential patients.

Approach

We implemented a comprehensive, multi-tiered strategy to meet Gelinas Dental Studio’s objectives:

Educational Content

Social Media Content Strategy

We built brand pillars that aligned with Gelinas Dental Studio’s identity, focusing on themes such as patient education, dental care tips, behind-the-scenes looks at the practice, and testimonials. This strategy highlighted the studio's modern approach and created a clear, cohesive message across all social platforms.

Platform-Specific Content

Social Media Content Production

Through a combination of eye-catching visuals and informative posts, we engaged the studio's audience, focusing on building trust and authenticity. Content ranged from engaging patient stories to expert advice on dental health, all designed to resonate with the target audience and strengthen the studio's online community.

Paid Ads Management:

Targeted Paid Campaigns

Paid advertising campaigns were launched on both Meta and Google platforms. We utilized strategic keyword targeting, continuously optimizing the ads for better performance. This approach was supported by ongoing monitoring to ensure maximum return on ad spend (ROAS) and attract qualified leads to the practice. Our focus was on driving conversions by promoting key services and special offers.

Results

Our strategic efforts yielded significant results:

  • Increased Engagement: Through our tailored content strategy, Gelinas Dental Studio saw a substantial rise in both social media engagement and follower growth. Meaningful interactions with their audience helped foster trust and brand loyalty.
  • Boosted Visibility: The paid ad campaigns on Meta and Google significantly enhanced Gelinas Dental Studio’s online visibility, driving more traffic to their website and increasing overall lead generation.
  • Conversion of Followers into Patients: By leveraging engaging content and direct communication through social media platforms, we converted followers into loyal patients. Our customer-service-centric approach of responding to queries and interacting with the audience helped foster deeper connections and trust in the brand.
FluenceTraining - Results - Serotina Media Inc

Take Your Brand Beyond

Enhance your digital presence with a comprehensive social strategy that not only builds brand awareness but also converts followers into loyal customers. Contact us today and let’s create a success story for your brand!