CHALLENGE
Standing out during the highly competitive holiday retail season, while crafting content that captures the joy, warmth, and excitement of holiday shopping at Indigo.
Approach
In partnership with Behaviour, Serotina developed a series of engaging, holiday-themed TikTok videos showcasing Indigo’s top giftable items for the “Even Santa Shops Here” holiday campaign. The primary goal was to increase brand awareness and drive in-store traffic during the peak shopping season.
Emotional Storytelling
Trend-Driven Content
Brand Positioning
Results
Across both TikTok and Instagram, the 10-video campaign delivered over 10.9M+ views in just 30 days, significantly outperforming Indigo’s previous paid content.
video views
10.9m+
engagements
25k+
shares
1k+
Source:
TikTok and Instagram (2024, December). Organic TikTok and Instagram Insights.* Data collected on January 6th, 2025, the first post was published on December 5th, 2024
*In partnership with Behaviour
Our Videos
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