NUBÉ

A new dairy alternative.

Design a strong brand identity for the new dairy alternative milk Nubé that successfully conveys its brand values: wellness, nature proximity, and cultural heritage.

Branding and packaging are crucial in today’s marketplace. Consumers want to support brands they feel a connection to, and that’s why we work with early-stage product development brands like Nubé to create packaging design and early branding multi-channel content that aligns with the future brand positioning and messaging.

Start the Conversation

By allowing audiences to engage with your brand through captivating content, we are offering audiences a way to feel included in the conversation. This helps gain future customer loyalty and insight into potential issues as Nubé starts positioning itself in the market.

Build Community Foundations

We provided the tools to build an initial relationship with future consumers in relevant, effective ways through a variety of social media networks. Our team took the time to understand our client’s business and their target market so we could deliver a comprehensive social media strategy that supports their goals and builds a community around the brand.

Objective

Design a strong brand identity for the new dairy alternative milk Nubé that successfully conveys its brand values: wellness, nature proximity, and cultural heritage.

Execution

Branding and packaging are crucial in today’s marketplace. Consumers want to support brands they feel a connection to, and that’s why we work with early-stage product development brands like Nubé to create packaging design and early branding multi-channel content that aligns with the future brand positioning and messaging.

Results

Start the Conversation

By allowing audiences to engage with your brand through captivating content, we are offering audiences a way to feel included in the conversation. This helps gain future customer loyalty and insight into potential issues as Nubé starts positioning itself in the market.

Build Community Foundations

We provided the tools to build an initial relationship with future consumers in relevant, effective ways through a variety of social media networks. Our team took the time to understand our client’s business and their target market so we could deliver a comprehensive social media strategy that supports their goals and builds a community around the brand.

Logo

Each letter is inspired by the Andes’
passing clouds, and depicts its movement
surrounding the mountaintops where the
ancestral chocho bean grows.

Visual Elements

The swirl is a key visual element for Nubé.

It represents a constant depiction of the
clouds’ motion above the Andes. As a
brand that’s highly connected with nature
and the elements, the magic and mysticism
of the chocho bean grown above the clouds
is a source of inspiration and identity.