CHALLENGE
In the competitive dairy-alternative market of North America, Nubé aspired to shine uniquely through its brand identity, embodying core values such as wellness, nature proximity, and cultural heritage.
approach
Distinct Branding and Design
Strategic Content Production
Holistic Social Strategy
Impact
- Engaging Conversations: Nubé wasn’t just introduced as a product; it was presented as a dialogue. Our strategies ensured that audiences felt integral to the Nubé story, paving the way for long-term brand loyalty and valuable feedback.
- Laying Strong Foundations: Through targeted social media strategies, we created a digital space where Nubé’s community thrived. By understanding both the brand and its target audience intricately, our initiatives supported Nubé’s goals, cultivating a strong, engaged community around the brand.
Logo
Each letter is inspired by the Andes’
passing clouds, and depicts its movement
surrounding the mountaintops where the
ancestral chocho bean grows.
Visual Elements
The swirl is a key visual element for Nubé.
It represents a constant depiction of the
clouds’ motion above the Andes. As a
brand that’s highly connected with nature
and the elements, the magic and mysticism
of the chocho bean grown above the clouds
is a source of inspiration and identity.
Brandbook Design
Social Media Toolkit
Take Your Brand Beyond
Embrace the future of dairy alternatives with Nubé, a super-grain dairy alternative. Join a community where wellness, nature, and cultural heritage come together in every sip. Don’t just observe; be part of the revolution. Connect with us today, and let’s craft your brand’s unique story together.
