OVERVIEW
As a trusted protein partner to kitchens across Canada, Olymel Foodservice wanted to elevate its social presence to match its industry leadership. Serotina Media developed a targeted B2B content strategy that showcased product innovation and culinary inspiration while modernising Olymel’s voice on LinkedIn. The result — a revitalised digital identity that felt as dynamic and professional as the chefs it serves.
CHALLENGE
Despite being a well-known brand, Olymel’s social content struggled to stand out in the B2B space – where foodservice marketing often feels static and transactional. The challenge was to communicate Olymel’s depth of expertise and product range while resonating emotionally with busy chefs and operators who value authenticity and inspiration over sales language.
Approach
We transformed Olymel’s digital storytelling by focusing on practical inspiration, strong visuals, and measurable engagement. Every post was crafted to reflect the passion, creativity, and reliability behind Olymel’s products.
Strategic Content Refres
Video-First Storytelling
Performance-Driven Optimisation
RESULTS
The campaign reignited Olymel Foodservice’s presence within the Canadian culinary industry. Visual storytelling, data-led refinement, and a clear professional voice combined to elevate both brand engagement and perception.
Follower Growth
+8.9%
Video Views
+8,003
IMPRESSIONS
+5,244%
OUTCOME
Serotina Media helped Olymel Foodservice redefine what B2B social content can be — inspiring chefs and decision-makers with creativity, clarity, and consistency. By combining strategy, storytelling, and performance insight, we proved that even the most established brands can feel fresh again online – explore our Boutique Skin Envie case study to see another data-led creative transformation.
Take Your Brand Beyond
Maximize your brand’s potential with targeted social strategies and viral-worthy content that connects with your audience. Reach out today and let’s work together to create your next success story!
