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ParticiPaction

Sparking Movement Across Canada

Content Production | Social Media Management | Social Strategy
ParticipACTION - Challenge - Serotin Media Inc

CHALLENGE

Elevate the ParticipACTION brand on social media platforms and inspire Canadians, both in French and English, to dive into active lifestyles and celebrate their journey online.

approach

Drawing from our expansive digital expertise, we devised and executed a holistic strategy.

Social Media Playbook

Social Media Playbook

Crafting the perfect Social Media Playbook for ParticipACTION was our priority. This detailed roadmap provided clarity for a cohesive and effective online presence, as well as optimizing community management and brand engagement strategies. By adhering to this guide, we ensured a consistent brand voice and nimbly adapted to the dynamic world of social media.

Engaging in Two Languages

Engaging in Two Languages

Engaging with audiences in both official languages, we dialled up the energy among their followers. We motivated them to share their active moments, join in challenges, and engage in enriching conversations. Our community managers were at the forefront, delivering timely, creative, and inclusive interactions, cementing a warm sense of community and ongoing engagement.

OUTCOME

Our dedicated approach to content production and active community management delivered promising results for ParticipACTION. With our bilingual engagement strategy, ParticipACTION witnessed significant growth in followers and impressions on social media, particularly on Instagram. Through Serotina Media’s direction, the brand not only scaled its numbers but also carved out a lively online hub that thrived on genuine interactions and community spirit.
ParticipACTION - Outcome - Serotin Media Inc

Instagram results

Impressions

+164%

Instagram Story Replies

+217%

Profile Checks

+95%

Engagement

+28%

Source: META (2021, June). Instagram Insights Report. Meta Insights.

Drive meaningful change in the way Canadians view and engage with physical activity. ParticipACTION’s story proves the power of targeted social strategy and authentic community engagement. Ready to inspire and mobilize your community? Connect with us now, and let’s elevate your brand’s impact and reach together.
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