Serotina Media Inc - Logo

ParticipaCtion

Get Canadians Moving!

Use Participaction’s social media channels to promote physical activity and encourage Canadians to be more active in their daily life.

 

Create holistic, easily-identifiable branded content to generate brand recognition among younger generations and create a stronger sense of social media identity that increases brand recall across all social media channels.

Innovate the way we convey our message through movement campaigns that empower users to lead more active lives; motivate them to use the PAC app and follow our social media profiles as a primary source of information and motivation.

Transform followers into brand ambassadors that recommend our social channels and app to their community and that not only follow us but also generate positive reviews and increase the share of voice across social media.

Making connections is one thing, but nourishing those relationships is what will set your brand apart from the rest. Serotina not only managed the PAC social community, but also increased its levels of engagement, following-base and gathering key insights while maintaining a solid foundation of followers, fans, and customers.

Objective

Use Participaction’s social media channels to promote physical activity and encourage Canadians to be more active in their daily life.

Execution

Create holistic, easily-identifiable branded content to generate brand recognition among younger generations and create a stronger sense of social media identity that increases brand recall across all social media channels.

Innovate the way we convey our message through movement campaigns that empower users to lead more active lives; motivate them to use the PAC app and follow our social media profiles as a primary source of information and motivation.

Transform followers into brand ambassadors that recommend our social channels and app to their community and that not only follow us but also generate positive reviews and increase the share of voice across social media.

Results

Making connections is one thing, but nourishing those relationships is what will set your brand apart from the rest. Serotina not only managed the PAC social community, but also increased its levels of engagement, following-base and gathering key insights while maintaining a solid foundation of followers, fans, and customers.

“You’ve gotten the tone and voice
of the brand right on all platforms,
and the look & feel of the content
is totally on point!
We’ve never had comments like
that on Instagram before!”


REBECCA JONES
MARKETING DIRECTOR

Instagram

Impressions

+164%

Story Replies

+217%

Profile Clicks

+95%

Engagement

+28%