OVERVIEW
The ultimate finger-food brand, Pinty’s wanted to reinvent its social media voice – moving beyond traditional sports-aligned audiences to reach every Canadians’ table. Serotina Media developed a bilingual, trend-driven content strategy across Facebook, Instagram, and TikTok, serving up relatable, sense-driven storytelling that sparked appetite and emotion.
CHALLENGE
Pinty’s needed to stand out in Canada’s crowded frozen-food aisle, where attention spans are short and brand voices sound the same. The goal was to blend humour, food identity, and cultural relevance to create content that was both fun and appetising – and to broaden appeal beyond its core sports-night audience.
Approach
We designed a content strategy that celebrated indulgence and relatability – transforming simple meals into moments that made people laugh, crave, and share.
Crave-Worthy Content
Cultural Humour and Trend Moments
Bilingual Connection and Community
RESULTS
A multi-platform strategy that mixed humour, visual flair, and relatable content delivered explosive growth in awareness and engagement. Pinty’s emerged as the frozen-food brand that felt fresh, fun, and impossible to ignore.
VIDEO VIEWS
640%
Increase
Instagram
Engagement
+44.7%
Facebook Engagement
+24.1%
OUTCOME
This campaign shows how a strong brand voice and strategic creativity can transform a heritage product into a digital standout. Serotina Media positioned Pinty’s as a national conversation starter – proving that a Canadian social media creative agency can turn comfort food into content gold. See how our Indigo case study brought a similar storytelling approach to a retail audience.
Take Your Brand Beyond
Maximize your brand’s potential with targeted social strategies and viral-worthy content that connects with your audience. Reach out today and let’s work together to create your next success story!
