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Ritu Bhasin

Thought Leader in Socially Conscious Empowerment and Belonging

Content Production | Reporting & Analytics | Social Media Management | Social Strategy
FluenceTraining - Challenge - Serotin Media Inc

CHALLENGE

Ritu Bhasin, a prominent thought leader in empowerment and belonging, sought to further solidify her brand recognition in the socially conscious space. The challenge was to communicate her expertise and vision effectively across various social media platforms while addressing translation and messaging nuances that could hinder the brand’s clarity. Additionally, the goal was to transform her personal brand into one that felt relatable and human, while maintaining her authoritative voice in the Diversity, Equity, and Inclusion (DEI) space.

Approach

We took a strategic and multi-faceted approach to elevate Ritu Bhasin’s online presence.

Social Media Playbook

Social Media Playbook

We developed a comprehensive social media playbook that highlighted consistent posting and the establishment of key content pillars. This ensured that Ritu's brand message was cohesive and aligned with her mission of socially conscious empowerment. Content pillars were structured around topics like DEI leadership, personal empowerment, and authentic self-expression.

Content Optimization

Content Optimization

To maximize her reach and relevance, we optimized her presence on Instagram, Facebook, and LinkedIn, tailoring content for each platform. On Instagram, we focused on visually engaging content, positioning Ritu as a relatable figure while communicating her core message. LinkedIn became the hub for her professional insights, connecting her with corporate leaders and professionals looking for her DEI expertise. Facebook was used for a broader reach, offering a mix of visual and thought-provoking content to engage her diverse audience.

Platform-Specific Targeting

Platform-Specific Targeting

By leveraging each platform’s strengths, we reached different segments of her audience. Instagram showcased her personality and authenticity, LinkedIn engaged professionals seeking her insights, and Facebook captured a wider demographic with a balanced mix of content.

Results

Our collaborative efforts delivered outstanding results for Ritu Bhasin’s personal brand:

  • Increased Impressions: In just one month, Ritu experienced a 51.5% increase in impressions, showcasing significant growth in brand visibility. This momentum continued, with impressions reaching a 61.7% increase after five months of collaboration.
  • Substantial Follower Growth: Over a year and a half, Ritu’s social media following grew by an impressive 882.1%, expanding her reach and audience significantly.
  • Higher Engagement: Engagements across platforms increased by 183.2% over 18 months, reflecting a stronger connection with her audience and heightened interaction with her content.
  • Above-Average Engagement Rate: Ritu achieved an engagement rate per impression that surpasses the industry average by over 5%, demonstrating the effectiveness of her content strategy in driving meaningful interactions.

    Source:
    META (2023 May – 2024 October). Organic Facebook and Instagram Insights Report. Sprout Social Insights.

      FluenceTraining - Results - Serotina Media Inc

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