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THE SANDOICHIS

The Cutest Animal Sandwich Collectible Plushies

Content Production | Paid Ads | Reporting & Analytics | Social Media Management | Social Strategy
FluenceTraining - Challenge - Serotin Media Inc

CHALLENGE

The Sandoichis, a charming line of animal sandwich collectible plushies, needed to elevate their digital presence as they expanded into Walmart stores across the US and Canada. The challenge was twofold: maintain the playful, fun identity of the brand while professionalising its social media efforts to stand out in the highly competitive collectible plushie market. The goal was to broaden their audience reach, cultivate a loyal fan base, generate excitement for new releases, and position The Sandoichis as a must-have collectible. With organic content and paid campaigns, we aimed to tap into trending topics, boost engagement, and ensure the most cost-effective visibility for the brand.

Approach

We implemented a comprehensive strategy to amplify The Sandoichis’ digital footprint and engage their target audience effectively.

Content Strategy

Content Strategy

We developed a vibrant, playful content strategy centered around The Sandoichis’ adorable collectibility. The content included a mix of colourful visuals, unboxing videos, and user-generated content showcasing fans with their plushie collections. The objective was to create a sense of joy and excitement, encouraging fans to share their own Sandoichis experiences while building anticipation for new product releases. Following our established Playbook, we ensured that every post was consistent and aligned with the brand’s fun, engaging identity.

Content Optimization

Content Optimization

To maximize reach and engagement, we optimized The Sandoichis’ social media profiles across Instagram, Facebook, and TikTok. The Instagram bio was updated to highlight their availability in Walmart stores across the US and Canada, and posts focused on showcasing the visual appeal and cuteness of the plushies. On TikTok, we produced fun, trending content aimed at going viral among plushie collectors, kids, and parents. These platforms were strategically used to foster a community around the brand and spark organic conversations among plushie enthusiasts.

Paid Advertising Campaigns

Paid Advertising Campaigns

To boost The Sandoichis’ visibility, we implemented targeted paid advertising campaigns across Instagram, Facebook, and TikTok. These campaigns were optimized to reach plushie collectors, children, and parents looking for unique and adorable gifts. Our strategy emphasized cost-effective reach by tapping into trends and boosting high-performing content, ensuring maximum engagement and driving sales. The ads were designed to highlight the fun and collectibility of The Sandoichis, making them an irresistible choice for consumers.

Results

Within just three months, The Sandoichis saw significant gains in brand awareness and online engagement:

  • Viral Success: Several TikTok videos went viral, driving massive awareness and excitement around the brand.
  • Substantial Growth: The Sandoichis achieved over 3 million video views, more than 3 million impressions, and a +20.2% increase in audience growth across all platforms.
  • Increased Recognition: The brand became widely recognized within the plushie-collecting community as a top collectible item, with fans eagerly awaiting new product launches and releases. 

 

FluenceTraining - Results - Serotina Media Inc

video views

 

3m+

impressions

 

3m+

audience growth

Followers

+20.2%

 

Source:
META and TikTok (2023, April-September). Organic Facebook, Instagram and TikTok Insights Report. Sprout Social Insights.

*In partnership with Playology

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