OVERVIEW
Serotina Media managed Une Femme Wines’ social strategy, creative content production, community engagement, UGC and influencer partnerships, and paid social amplification across Instagram and Facebook. The scope of work united creative direction with operational execution. Aligning content, performance media, and creator storytelling into a unified brand presence.
The partnership was designed to build long-term awareness, cultivate a loyal audience, and support product launches and brand moments with culturally relevant, scroll-stopping content tailored to Une Femme’s Millennial and Gen Z audience.
CHALLENGE
Une Femme Wines sought to stand out in the canned RTD beverage category and claim leadership within the canned wine space. This required expanding visibility, strengthening audience connection, and translating the brand’s “Pairs Well with Fun” approach into a bold, authentic, social-first identity.
The brand needed a partner capable of balancing social-first creative with performance-focused execution, ensuring every post, creator integration, and brand moment reinforced Une Femme’s personality while engaging wine lovers. They also sought to convert seltzer drinkers looking for something fresher, more fun, and more elevated.
Approach
Serotina Media built a social-first brand framework designed to deliver consistent visibility, creative momentum, and cultural relevance. The approach focused on three pillars: social performance, community & culture, and creator-led storytelling.
Social Media Strategy & Playbook Development
Always-On Social Media Management
UGC & Influencer Strategy
Paid Media & Amplification Strategy
RESULTS
Across a 5-month mandate (June–October 2025), Une Femme’s social ecosystem experienced significant growth driven by high-volume short-form video, strong creator resonance, and efficient paid amplification.
Instagram impressions increased by 2,178%, while engagement performance rose by 94%, reflecting stronger content resonance and creator-native formats across platforms.
total impressions
+3,075%
new followers
+1,648%
engagements RATE
+94%
OUTCOME
Serotina Media rebuilt Une Femme’s social identity to reflect a bold, fun-first brand in the canned wine and RTD alcoholic beverage space. Through integrated strategy, creator partnerships, and performance amplification, the brand’s presence became more dynamic, culturally attuned, and high-performing. The significant increases in reach, engagement, and audience growth set a strong foundation for future campaigns.
Take Your Brand Beyond
Maximize your brand’s potential with targeted social strategies and viral-worthy content that connects with your audience. Reach out today and let’s work together to create your next success story!
