
CHALLENGE
Wagepoint, a leader in payroll solutions, sought to elevate its social media presence by highlighting the simplicity and effectiveness of its services. The goal was to boost brand awareness and engagement across Canada, positioning Wagepoint as the go-to solution for effortless payroll management. Wagepoint wanted to increase its online visibility and connect with a broader audience through engaging, relevant content that communicated the ease of using its payroll software.
Approach
To meet Wagepoint’s objectives, we executed a multi-phase strategy:
Results
The implementation of our organic content strategy led to impressive results for Wagepoint:
- Significant Engagement Boost: The content strategy resulted in a +115% increase in engagement rate per impression, showcasing the effectiveness of the tailored, relatable content in connecting with Wagepoint’s target audience.
- Increased Video Views: Our content calendar drove a +117% increase in video views, demonstrating the value of producing engaging, visually driven content that captures attention.
- Enhanced Brand Visibility: The overall improvement in social media performance strengthened Wagepoint’s online presence, reinforcing its position as a leader in payroll solutions across Canada. By integrating culturally relevant, branded content, we were able to significantly increase Wagepoint’s reach and engagement on both Facebook and Instagram.

ENGAGEMENT RATE
PER Impressions
+115%
VIDEO VIEWS
+117%
Source:
META (2023, April-May). Organic Facebook and Instagram Insights Report. Sprout Social Insights.
Take Your Brand Beyond
Unlock the potential of your brand with a tailored social media strategy that drives engagement and builds strong connections with your audience. Contact us today to create impactful content that resonates and converts.