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Wagepoint

Effortless Payroll Management

Content Production | Social Media Audit | Social Strategy
FluenceTraining - Challenge - Serotin Media Inc

CHALLENGE

Wagepoint, a leader in payroll solutions, sought to elevate its social media presence by highlighting the simplicity and effectiveness of its services. The goal was to boost brand awareness and engagement across Canada, positioning Wagepoint as the go-to solution for effortless payroll management. Wagepoint wanted to increase its online visibility and connect with a broader audience through engaging, relevant content that communicated the ease of using its payroll software.

Approach

To meet Wagepoint’s objectives, we executed a multi-phase strategy:

SOCIAL MEDIA AUDIT

SOCIAL MEDIA AUDIT

We conducted an in-depth social media audit to evaluate Wagepoint’s presence across various platforms. This process involved analyzing metrics such as engagement rates, posting frequency, and content performance. Additionally, we assessed industry trends and competitor strategies to pinpoint areas where Wagepoint could differentiate itself and enhance its reach. The audit highlighted opportunities to improve consistency in messaging and better align content with audience preferences.

Strategy Development

Strategy Development

Using the findings from the audit, we developed a tailored strategy to maximize Wagepoint’s impact on social media. This approach prioritized creating social media-first content that was both informative and engaging. By incorporating culturally relevant memes and references, we aimed to make Wagepoint’s payroll services more relatable and appealing to their target audience. The strategy also included clearly defined objectives for each platform, ensuring that content was optimized to resonate with users on Instagram.

Content Production

Content Production

We developed a one-month content calendar featuring engaging, branded content. The posts were designed to increase visibility by combining educational elements about payroll with lighthearted, shareable content. This content was tailored to both Facebook and Instagram, ensuring that Wagepoint’s message reached the right audiences on each platform. Our approach included eye-catching visuals, relatable memes, and engaging captions that encouraged user interaction.

Results

The implementation of our organic content strategy led to impressive results for Wagepoint:

  • Significant Engagement Boost: The content strategy resulted in a +115% increase in engagement rate per impression, showcasing the effectiveness of the tailored, relatable content in connecting with Wagepoint’s target audience.
  • Increased Video Views: Our content calendar drove a +117% increase in video views, demonstrating the value of producing engaging, visually driven content that captures attention.
  • Enhanced Brand Visibility: The overall improvement in social media performance strengthened Wagepoint’s online presence, reinforcing its position as a leader in payroll solutions across Canada. By integrating culturally relevant, branded content, we were able to significantly increase Wagepoint’s reach and engagement on both Facebook and Instagram.
FluenceTraining - Results - Serotina Media Inc

ENGAGEMENT RATE

PER Impressions

 

+115%

VIDEO VIEWS

 

+117%

Source:
META (2023, April-May). Organic Facebook and Instagram Insights Report. Sprout Social Insights.

Take Your Brand Beyond

Unlock the potential of your brand with a tailored social media strategy that drives engagement and builds strong connections with your audience. Contact us today to create impactful content that resonates and converts.