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Zensurance SS25 Influencer Campaign – 60% Lower CPC

Zensurance partnered with Serotina Media to engage small business owners across Canada through a national influencer campaign that balanced credibility with relatability. The results spoke volumes - a 40% reduction in influencer fees, 28% lower cost-per-lead, and a 60% drop in CPC - proving that authentic storytelling drives performance.

Community Management | Reporting & Analytics | Social Media Management

OVERVIEW

As Canada’s top business-insurance broker, Zensurance wanted to reach small business owners with content that felt genuine, trustworthy, and real. Serotina Media launched a multi-platform influencer campaign across Instagram, TikTok, and YouTube, collaborating with nine creators spanning construction, retail, healthcare, and professional services. The aim was to translate the often-dry topic of business insurance into something inspiring and human – and it worked.

    CHALLENGE

    Insurance is a low-engagement category – especially for small business owners juggling multiple priorities. Zensurance needed a way to humanise its brand, overcome perceptions of complexity, and make insurance advice feel personal and accessible. The challenge was to capture attention in a space where trust is everything and jargon quickly loses audiences  – an insight drawn from our Social Media Consulting work with professional brands.

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    Approach

    We built an influencer strategy rooted in credibility and relatability – bringing real small business owners to the forefront. Each creator shared how insurance protects their livelihood, showing Zensurance not as a policy provider, but as a partner in growth.

    Credible Influencer Partnerships

    Credible Influencer Partnerships

    Partnered with nine authentic creators representing industries from construction to healthcare. Each influencer was selected for genuine alignment with Zensurance’s audience, ensuring every story felt trustworthy and experience-led.

    Cross-Industry Storytelling

    Cross-Industry Storytelling

    Balanced diverse voices - from retailers to consultants - to highlight how Zensurance supports every type of business. This cross-sector narrative helped broaden reach and reinforce relevance beyond traditional B2B channels.

    Performance-Driven Distribution

    Performance-Driven Distribution

    Boosted top-performing influencer content to extend reach and engagement, ensuring every dollar spent delivered measurable ROI. Ongoing creative iteration and audience targeting reduced CPL and CPC while maintaining strong engagement quality - supported by our Reporting & Analytics framework.

    RESULTS

    The campaign achieved a measurable return on investment through smart partnerships and optimised distribution. By prioritising credibility and data-driven creativity, Serotina Media turned influencer storytelling into tangible business results.

    INFLUENCER FEES

    -40%

    COST PER LEAD

    -28%

    COST PER CLICK

    -60%

    OUTCOME

    This campaign demonstrates how strategic influencer marketing can build trust in traditionally complex industries. By connecting small business owners with relatable creators, Serotina Media helped Zensurance establish itself as the go-to brand for insurance advice that feels human, not corporate – proof of what an experienced Canadian social media creative agency can deliver – discover similar storytelling in our Olymel Foodservice case study or our Social Media Strategy service.

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    Maximize your brand’s potential with targeted social strategies and viral-worthy content that connects with your audience. Reach out today and let’s work together to create your next success story!

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