
Welcome to Serotina Media’s social media consulting services, where we bring big ideas and personalised strategies to every client. Led by Founder and Managing Director, Daphne Barron, a seasoned strategist in social media since 2010, our consulting services empower your team with proven methods and fresh insights that drive real results. With over 150 brands in our portfolio and a custom-built #KEEPSOCIAL methodology, we’re here to help you grow your social impact—on your own terms.
Social Strategy Designed for Big Impact
In today’s fast-paced digital world, social media can make or break a business. We know the challenges you’re up against: from balancing rising content costs to trying to keep up with constantly changing algorithms and viral trends. That’s where we come in! Serotina Media’s consulting delivers flexible, data-driven strategies that make social media work for your business. Below highlights the ways in which we will exceed your expectations.

Develop a Strategy That Connects with Your Audience
Know exactly who you’re talking to, why they should care, and how to keep them engaged with content that builds both brand loyalty and conversions.

Optimise Your Content Creation & Posting Schedule
We’ll help streamline your content production process so your brand can stay visible and relevant without overwhelming your team or budget.

Create a Customised Social Media Framework
Whether you work with an in-house team, agency partners, or freelancers, we’ll help you build a social media system that fits your unique goals and resources.

Level Up Your Social Metrics Know-How
Forget vanity metrics—our approach focuses on the numbers that matter most, so your team can make informed, data-driven decisions every step of the way.

Analytics and AI Tools
Learn how to leverage analytics and AI tools for smarter decisions, turning insights into actionable changes that drive growth.

Key Areas of Focus
Every partnership is unique, but here are some of the common challenges Serotina Media tackles through our consulting services:
- Aligning Social Media Efforts with Business Goals
- Reducing Content Creation Costs with Smarter Processes
- Turning Engagement into Tangible Business Results
- Helping Leadership Master the Social Landscape
We’re here to equip your team with the right tools and insights to build a social media solution that doesn’t just engage—it delivers.
What We’ll Deliver
When you work with Serotina Media, you’re getting more than a playbook—you’re getting a partner. We’re all about custom strategies that help you grow your social presence in ways that make a real difference for your business and brand. Each recommendation is tailored to drive results that align with your unique goals, whether through enhancing existing processes or building new ones.


Why Partner with Serotina Media?
A Proven Approach, Rooted in Real-World Experience
With social media expertise dating back to 2010 and a custom-built #KEEPSOCIAL methodology, Serotina Media brings solutions that drive growth and measurable impact. Founded in 2017 by Daphne Barron, a seasoned strategist and entrepeneur, Serotina’s consulting services empower your team with proven methods and fresh insights. With a portfolio of over 150 brands across Canada and beyond, we’re here to help you build a strong, lasting social presence on your own terms—focusing on ROI, not just vanity metrics.
The Serotina Method
Built for Growth, Focused on Results
Our consulting isn’t about templates or generic advice. The Serotina Method empowers your team to turn social media into a powerful asset. With guidance, clear metrics, and strategies for sustainable growth, we’ll help you build a presence that turns engagement into a loyal community.

Ready to Boost Your Social Media Game?
Discover what expert consulting from Serotina Media can do for your business. Connect with us today to develop a custom social solution that positions your business for success in Toronto, across Canada, and beyond.