Instagram rolled out its Story feature three years after Snapchat, so we can’t say it’s the most nuanced or original app feature. However, we can...
Creative Ways to Use Carousel Posts on Instagram
Hello friends, Omar here! Sr Brand Strategist at Serotina and Social Media veteran with over 10 years of experience in the content strategy...
Social Media Predictions for 2020 🎆📱
The world of social media is constantly evolving, even when we aren’t paying attention. In retrospect, things have never been the same since the...
How to Use Instagram Live to Grow and Engage Your Followers 🎬
Instagram Live —or Live Stories— is a nifty little addition to the social media toolbox that puts brands and fans directly in touch. The feature...
Are Organic Influencers the Future of Influencer Marketing? 🙋♀️📱
What does it mean to have influence on social media? In simple terms: it's the ability to have a great effect on someone or their behaviour. When it...
Three Challenges of Influencer Marketing and How to Overcome Them ✅
Despite having heard this a billion times already, let’s reflect for a minute on how social media is not only HUGE, but all-prevailing, and...
Under the Gun: Time-Saving Tips for Content Creation ⏱⚡️
Have you been feeling uninspired, overworked, or under-the-gun whenever deadlines roll around? 😓 It may be time to reassess your current creative...
Am I Oversharing? Four Things to Keep in Mind for Your Personal Brand ⚡
In spite of the casual, accessible nature of social media, it shouldn’t come as a shock that not all Instagram Followers and Facebook Fans are...
🙅 Words and Phrases to Avoid on Social Media 🙅
One of the most important parts of building your brand’s digital presence is establishing your voice on social media. Since your social accounts...
IGTV Video Editing Apps for Newbies 🎥
It’s probably not too presumptuous to assume that IGTV is your least-used social media marketing resource. While IGTV’s rise in popularity has been...
The Serotina Method
Our approach is designed for longevity, not just quick wins. We set achievable yet ambitious targets, monitor them through actionable metrics, and pivot strategies based on performance and market trends. All of this is backed by regular reporting, giving you a transparent view of your investment.
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