The 13 Best Social Media Agencies in Toronto (2025 Updated Guide)
In today's cutthroat digital landscape, merely adequate social media work simply won't cut it. If you're looking to elevate your brand in Toronto's...
Best 11 Social Media Agencies in Montreal
We get it: in today's digital landscape, just good social media work won't cut it. Especially in Montreal's dynamic and competitive market, you need...
Tacos & Trends: How Gen Z is Redefining the Future Through Social Media
Gen Z is proving to be a generation that doesn’t wait for the future—they create it. With their values, behaviors, and creativity at the forefront,...
Tacos & Trends: The Year of Elevated Everything
The world of fashion, design, and consumer culture is embracing an era of elevation. This year isn’t about reinventing the wheel, but about taking...
Tacos & Trends: The Generational Continuum: Why Age is Becoming Ageless
In today’s fast-paced cultural landscape, the idea of distinct generational boundaries is fading. WhileGen Z continues to capture the spotlight with...
Tacos & Trends: The Boomerang Effect: How Gen Z’s Influence Moves Across Generations
One of the most fascinating cultural dynamics in 2025 is the rise of bidirectional influence — a phenomenon where generational influence flows both...
Tacos & Trends: Creators, Influencers & Affiliates: How Their Roles Shape Brand Success
Their roles on social media often overlap, but they serve unique purposes, offering different ways for brands to engage audiences and achieve...
Tacos & Trends: What is Internet Speak? Examples and Its Impact on Social Media Trends
Internet speak is more than just a quirky way of communicating, it’s a driving force behind today’s social media trends and a window into...
Tacos & Trends: Decoding Digital Slang: The Language of the Internet in 2025
Digital slang is shaping how we connect, communicate, and even consume content in 2025. As platforms like TikTok, Instagram, and Twitter continue to...
Tacos & Trends: The Evolution of Online Communication Trends in 2025
The way we communicate online is evolving faster than ever. In 2025, online communication trends are defined by speed, creativity, and the need for...
Tacos & Trends: A Day in the Life of a Zoomer: My Ultimate Morning-to-Night Routine (Parody Edition)
We’ve all heard about the perfectly curated routines that fill social media, right? The kind that make you question if you, too, could pull off...
Tacos & Trends: Futurecasting: 5 Mega Trends Shaping the Future of Business and Consumer Behaviour
In today’s rapidly evolving business landscape, staying ahead of consumer trends is essential for long-term success. While micro trends may grab...
Tacos & Trends: Futurecasting: 5 Mega Trends Shaping the Future of Business and Culture
In today’s fast-paced and ever-evolving business landscape, understanding and adapting to mega trends has never been more crucial. While micro...
Tacos & Trends: Why Mega Trends Matter in a Micro Trend World
In a world captivated by fleeting micro trends, those viral moments, quick product cycles, and ever-changing hashtags, it’s easy to get caught up in...
Apple iOS 14 Update 📲
As you may already be aware, during early 2021 Apple will be launching a new Privacy Policy update across all iOS 14 software versions. Serotina has...
Managing A Team 100% Remotely During COVID-19
Managing a team remotely is no easy task. Here are a few key tips to help you manage a team and “WFH” indefinitely… 1. Trust your team Don’t even...
Coronavirus ignites remote work everywhere
We would celebrate, but this is not the way we were expecting it to happen. The COVID-19 virus was not in the books for 2020. And with the reality...
What Brands Can Learn from Celebrities on Instagram
Whether you have Instagram, Tik Tok, or Twitter, odds are you probably follow a celebrity on social. Since its inception, social media has brought...
6 of the Biggest Social Media Movements in 2019
Hello! Omar here! Brand Strategist at Serotina Media and Pop Culture aficionado! For this week’s blog we’re going to recap some of the biggest...
How to Use Instagram Stories to Engage Your Audience
Instagram rolled out its Story feature three years after Snapchat, so we can’t say it’s the most nuanced or original app feature. However, we can...
Creative Ways to Use Carousel Posts on Instagram
Hello friends, Omar here! Sr Brand Strategist at Serotina and Social Media veteran with over 10 years of experience in the content strategy...
Social Media Predictions for 2020 🎆📱
The world of social media is constantly evolving, even when we aren’t paying attention. In retrospect, things have never been the same since the...
How to Use Instagram Live to Grow and Engage Your Followers 🎬
Instagram Live —or Live Stories— is a nifty little addition to the social media toolbox that puts brands and fans directly in touch. The feature...
Are Organic Influencers the Future of Influencer Marketing? 🙋♀️📱
What does it mean to have influence on social media? In simple terms: it's the ability to have a great effect on someone or their behaviour. When it...
Social Media Customer Service: Why It’s Important & How to Do It Right ✅
If any of you have ever worked in customer service, you know that it’s no easy task; some people’s requests can be straightforward and their...
How to Integrate IGTV into your Social Strategy (Now is the Time!) 📺📲
Whether you’re a brand, an influencer, or a creator of any kind, it’s time to jump on the IGTV bandwagon (like right NOW!) More recently, a handful...
How to Sell On Instagram Without Being TOO “Salesy” 👛
As a brand on social, it can sometimes be challenging to see social media as a platform that allows you to make genuine connections, rather than a...
How to “Meme-ify” Your Instagram Account 👻📲
The peak of social media and pop culture fandom (as with many topics we chatter about on this blog 😉 ), the Internet meme has shot to fame as a form...
Everything You Need To Know About The Instagram Creator Account 🎨
When creating an Instagram profile, you were originally given the option to create either a Personal or Business account. But now Instagram has...
Three Challenges of Influencer Marketing and How to Overcome Them ✅
Despite having heard this a billion times already, let’s reflect for a minute on how social media is not only HUGE, but all-prevailing, and...
Micro vs. Macro: How Much do Influencers Actually Cost? 🤔💸
Influencers have been absolutely dominating today’s media landscape and are now considered one of the most effective ways for companies to reach...
Gen Z and Authenticity on Social ✨
As someone born on the cusp of Millenial and Generation Z (yes, I was taught both cursive and typing in the 5th grade) I often see these different...
Under the Gun: Time-Saving Tips for Content Creation ⏱⚡️
Have you been feeling uninspired, overworked, or under-the-gun whenever deadlines roll around? 😓 It may be time to reassess your current creative...
Ways to Make Your Offline Business More Instagram-Friendly 🏬
Social media is such a central part of our society – from seeing what our family and friends are up to, to shopping at the click of a button, social...
What is the Instagram Algorithm and How to Make it Work in your Favour! 🙋
What exactly is the Instagram Algorithm? Shrouded in a cloak of mystery, ⚡the Algorithm⚡ essentially decides what you see on your Instagram feed...
How to Write Better Instagram Captions for Increasing Engagement 📲
Have you ever spent longer than necessary coming up with an appropriate caption for an Instagram post? You’re definitely not the only one. Clever...
Am I Oversharing? Four Things to Keep in Mind for Your Personal Brand ⚡
In spite of the casual, accessible nature of social media, it shouldn’t come as a shock that not all Instagram Followers and Facebook Fans are...
How to Manage Real Life and Social 🤳
Is it possible to enjoy living in the moment while simultaneously keeping an active social presence? We think so. Read on for some tips on balancing...
Conversation Builds Communities! #KEEPSOCIAL 💭
As a business on Instagram, it can be daunting to casually interact with potential customers. What if they think it’s just another robot, spam, or a...
How much is too much social media? 🙄
A really good question… and honestly, there is no simple answer. Sorry! (Bet you weren’t expecting that, huh? *Cheeky emoji here.) There’s so much...
Handing Over the Torch: Michelle’s Sign Off 🤗
Hi everyone! Michelle here. As you may know, I’ve been a contributing blog writer for Serotina for the past seven months or so. Since day one, I’ve...
How to Build a Multilingual Social Media Presence 🌎
When was the last time you analyzed your followers’ demographics in-depth? While you may be doing an excellent job of connecting with followers in...
Beat the Odds: 5 Social Media Follower Growth Hacks 💪
These days, it seems like it’s harder than ever to grow your social media following. Don’t lose hope! Dealing with a plateau in your social media...
🙅 Words and Phrases to Avoid on Social Media 🙅
One of the most important parts of building your brand’s digital presence is establishing your voice on social media. Since your social accounts...
What Emojis Mean (The Confusing Ones) 🎴🤷
We’ve all been there: you’re in the middle of texting your friend when suddenly, emoji inspiration hits you. You go to scroll through the dozens of...
IGTV Video Editing Apps for Newbies 🎥
It’s probably not too presumptuous to assume that IGTV is your least-used social media marketing resource. While IGTV’s rise in popularity has been...
4 Instagram Stories Hacks to Maximize Views & Engagement 🎯
So, you want to amp up your Instagram Stories game? We fully support it! However, maximizing your Stories views and engagement can be tricky if you...
Influencer Marketing 101: How to Find The Right Influencer For Your Business ⭐
Social media influencer collaborations account for a significant percentage of digital marketing initiatives led by businesses both small and large....
Want To Grow Your Follower Count? 🚀 Here’s How!
So, you want to grow your social media follower count? While this is the primary goal of any brand’s social media efforts, gaining followers can...
What Is The 10 Year Challenge? 🤔🤷
Unless you’ve been living under a rock for the last week or so, you’ve seen people posting photos of themselves online from 2009 compared to a...
How To Boost Your Reach On Social Media 💃
No matter how much you may be killing it on Instagram, I’ll bet that you’re constantly brainstorming or searching for other ways to extend your...
Your Guide To Using Emojis On Social Media 🙌
Emojis: you love ‘em, we love ‘em, and we all use ‘em all of the time – but are you making the most of their usage? In a business setting,...
Social Media Milestones To Achieve In The New Year 🎉
Happy New Year beautiful readers! 🎉 We hope you’ve had a warm and relaxing holiday season filled with tons of (spiked) eggnog shared with family and...
2019’s Social Media Trend Predictions 🔮
2018 was a totally unforgettable year, filled with plenty of amazing marketing innovations within the social media sphere. Everything from IGTV to...
Annual Recap: Serotina 2018 In-Review🍒
Okay, we don’t want you to panic, but… how is it already the end of December?! We’re having a hard time believing that the year is coming to an end...
How-To Make Your Shoppable Instagram Posts A Success! 💯
Shoppable posts are one of the hottest tools to emerge on Instagram this year. Chances are, you’ve already jumped on the trend bandwagon and have...
Content Creation: How To Engage During The Holidays! 🎄🎁
It’s the most wonderful time of year again! The holidays have officially arrived, and we all know what that means – it’s also the busiest time of...
Instagram Analytics & Metrics 101 📱
As a business owner, you already know that it’s essential to procure an active Instagram account for your brand. While you (hopefully) already have...
Social Media Policies: What They Are & Why You Need One
Social media policies; chances are, you’ve (at the very least) heard of them. However, the fact of the matter is that many businesses don’t use them...
How To Slay eCommerce: Shopping on Instagram Onward
If you run your own eCommerce business, you’re likely looking for ways to improve your marketing process – or at least, you should be. When it comes...
‘Tis The Season: How To Create Effective Holiday Campaigns
Happy November! The weather is getting colder, pumpkin spice is discreetly being replaced by candy cane and gingerbread scents and flavours, and...
#KEEPSOCIAL: Why Social Media Matters In Business
In today’s world, your social media game can make or break your business. Did you know that in 2017, the average person spent over 135 minutes each...
From Strategy to SWOT: A Behind-The-Scenes of Our Team Retreat
Hey everyone! Riley here, Social Media Manager at Serotina Media Inc. Today I’m going to recap our #TeamRetreat that happened last month. For...
Can Anyone Be A Social Media Influencer?
You know them. You follow them. But did you ever stop to think that you could be one of them? Social media influencers have taken the marketing...
Trust Your Gut: How To Make Good Business Choices
When you run your own business, making important decisions becomes part of your everyday routine. For some, making the right choice seems to come...
How To Make The Most Of Your #Hashtags
Time to get down to business! Today we’re talking hashtags: how to use them, which ones to use, and when. Even those who aren’t hashtag enthusiasts...
On Keeping Social: Daphne’s Talk With Sun Life
Hi Serotina lovers! 💞 Daphne here, Founder & Lead here at Serotina Media Inc.! A few weeks back, I had the pleasure of speaking with a group of...
Debunking The Mystery Of IGTV
Unless you’ve been living under a rock, chances are that by now you’ve heard of IGTV. IGTV is one of the latest features on our favourite social...
Office On The Go: Mastering The Art of Working Remotely
Ah, Monday. It’s once again time to hop in your car, or catch the bus or metro to your office and dive headfirst into a busy new workweek. Only...
Are They Creeping You? Investigating Instagram’s Story Viewer Ranking System
You just posted to your Insta Story and you’re looking hella cute. One thing immediately races through your mind: did my crush see it yet? You...
Which Is Better? Consistent Aesthetic vs. Post Diversity on Instagram
TGIF everyone! 🎉 This is Michelle, Serotina’s content creator and today we’re going to tackle a tough question many of you have probably struggled...
Clean Up The ‘Gram: Why It’s Time For You To Do An Instagram Audit
Happy Thursday! Michelle here, content creator at Serotina and I’m going to talk about something most of you probably aren’t doing often enough:...
The Serotina Method
Our approach is designed for longevity, not just quick wins. We set achievable yet ambitious targets, monitor them through actionable metrics, and pivot strategies based on performance and market trends. All of this is backed by regular reporting, giving you a transparent view of your investment.
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