Managing a team remotely is no easy task. Here are a few key tips to help you manage a team and “WFH” indefinitely… 1. Trust your team Don’t even...
6 of the Biggest Social Media Movements in 2019
Hello! Omar here! Brand Strategist at Serotina Media and Pop Culture aficionado! For this week’s blog we’re going to recap some of the biggest...
Creative Ways to Use Carousel Posts on Instagram
Hello friends, Omar here! Sr Brand Strategist at Serotina and Social Media veteran with over 10 years of experience in the content strategy...
Social Media Predictions for 2020 🎆📱
The world of social media is constantly evolving, even when we aren’t paying attention. In retrospect, things have never been the same since the...
How to Use Instagram Live to Grow and Engage Your Followers 🎬
Instagram Live —or Live Stories— is a nifty little addition to the social media toolbox that puts brands and fans directly in touch. The feature...
Social Media Customer Service: Why It’s Important & How to Do It Right ✅
If any of you have ever worked in customer service, you know that it’s no easy task; some people’s requests can be straightforward and their...
How to Integrate IGTV into your Social Strategy (Now is the Time!) 📺📲
Whether you’re a brand, an influencer, or a creator of any kind, it’s time to jump on the IGTV bandwagon (like right NOW!) More recently, a handful...
How to Sell On Instagram Without Being TOO “Salesy” 👛
As a brand on social, it can sometimes be challenging to see social media as a platform that allows you to make genuine connections, rather than a...
Three Challenges of Influencer Marketing and How to Overcome Them ✅
Despite having heard this a billion times already, let’s reflect for a minute on how social media is not only HUGE, but all-prevailing, and...
Micro vs. Macro: How Much do Influencers Actually Cost? 🤔💸
Influencers have been absolutely dominating today’s media landscape and are now considered one of the most effective ways for companies to reach...
The Serotina Method
Our approach is designed for longevity, not just quick wins. We set achievable yet ambitious targets, monitor them through actionable metrics, and pivot strategies based on performance and market trends. All of this is backed by regular reporting, giving you a transparent view of your investment.